A FELLOW CREATIVE

YOURBREAST // FACEBOOBS

YourBreast, a breast augmentation clinic, found themselves with a serious problem. A ‘we are in deep sh*t’ problem. Facebook, their main advertising platform, flagged them for posting adult content. This meant they could no longer post any imagery of their product, breasts. But when looking to the category for insights, we discovered a bigger problem. YourBreast was caught-up following the trends of the industry. Their ads didn’t speak to women, they spoke at women with stereotypical imagery that was unrealistic and unrelatable. Rather than succumbing to Facebook’s strict nudity policy, we set out to beat the algorithm and reinvent the category all at the same time.