A FELLOW CREATIVE

CAMPAIGN BRIEF // COMMENTS BY CANDLELIGHT

Campaign Brief is Australia’s #1 industry blog. Adfolk look at it every day. 10 times a day. But it’s not always the work that draws them back. It’s the anonymous comments section. Full of negativity, cynicism and hate spewed from the comfort of anonymity, it does anything but help the Christmas spirit. So for the month of December, we set ourselves a mission. A huge. Gigantic. Mammoth mission. We set out to make Adland the nicest place to be on Christmas. How do you possibly tackle such a massive feat? You enlist SANTA FREAKIN’ CLAUS to sort that shit out. And you write a Christmas carol.